Convention statistics - TagungsBarometer Cologne
Cologne Convention Bureau (CCB) publishes its convention statistics for 2017
Almost 30 per cent growth in participant figures since 2009
Organizers of corporate events top the list of conventions and congresses
Event planners from Germany and abroad create economic benefits for Cologne
Cologne’s market for congresses and conventions is looking back at a generally constant event year. That’s the conclusion of the current TagungsBarometer, a survey of convention centres, conference hotels and event locations that is conducted regularly by the Cologne Convention Bureau (CCB) in cooperation with the Europäisches Institut für TagungWirtschaft (EITW). 49,521 events attended by a total of 4 million participants were held in Cologne in 2017. That represents a small increase by comparison with the previous year (+1.8 per cent and +4.7 per cent). The city also slightly expanded its number of event locations in 2017. It now has more than 99 event locations, 56 conference hotels and 19 convention centres. At the same time, there was an increase in the occupancy rates of these venues. In general, small and midsized events performed better in 2017 than they did in the previous year.
Sectors remained the same, shift in organizers’ countries of origin
As in previous years, more than three quarters (81 per cent) of the events were business meetings. Banks and insurance companies were still the main sectors in this category, followed by the medical and pharmaceutical sector and by the IT sector. A total of 24 per cent of the events were held by associations and other non-profit organizations. The data concerning the international source markets of the event organizers deviates from that of the previous year. The USA is gaining ground among the international source markets. Together with the UK, it now occupies first place among event organizers from abroad. The Netherlands, Switzerland and Austria follow after a considerable gap. Most of the events have their organizers in Germany. A shift has been evident during the last few years: more and more organizers from outside the Cologne region have purposely selected Cologne as an event venue (2016: 36.6 per cent; 2017: 44.17 per cent), thus creating important economic advantages for the city.