Convention statistics - TagungsBarometer Cologne
Summary of the study:
In 2022, 40,800 events with 3.72 million (attendance) participants took place in Cologne. These events took place in the 210 event venues in Cologne, which are divided between 19 convention centres, 54 conference hotels and 137 event venues.
The market is thus recovering noticeably, as this represents a 110% increase in events compared to the Corona year 2021. Particularly high growth was seen in event venues. In terms of attendees, the growth is 154%, and again, the growth is strongest in event venues.
Changes were also calculated compared to 2019, the last "normal" year before Covid. Here, the change in events is -23%, meaning the 2022 numbers are currently at 77% of the pre-Covid level. For participants, the change is -17% (83% of the pre-Covid level).
Similarly, the percentage of foreign participants has risen sharply again. At 3.2%, it is above the levels of the last two years (0.7% and 2.9%), but still below the pre-Covid level of 6.5% (2019).
In terms of origin of tour operators, Cologne's own region loses a bit of dominance (from 77% to 70%) and all other regions increase in return, including of course tour operators from abroad from 1.5% to 2.6%.
The most important foreign source markets in 2022 were the "traditional" contenders Great Britain and the Netherlands, then already followed by the USA, which was understandably a little further behind in the pandemic. Switzerland and France follow behind.
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